The STUDIA UNIVERSITATIS BABEŞ-BOLYAI issue article summary

The summary of the selected article appears at the bottom of the page. In order to get back to the contents of the issue this article belongs to you have to access the link from the title. In order to see all the articles of the archive which have as author/co-author one of the authors mentioned below, you have to access the link from the author's name.

 
       
         
    STUDIA NEGOTIA - Issue no. 2 / 2001  
         
  Article:   MOTIVATE, MOBILIZE, MANIPULATE.

Authors:  MARCEL IONESCU-HEROIU, MIRELA POPA.
 
       
         
  Abstract:  1. Ce diferente exista intre termenii: motivare-mobilizare-manipulare?Una din principalele probleme ale societatii occidentale in ziua de azi, e gasirea unor modalitati, din ce in ce mai sofisticate care sa anime oamenii spre consum. Cuvintele cheie ce apar in acest context sunt motivare-mobilizare-manipulare.  
         
     
         
         
      Back to previous page