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    STUDIA NEGOTIA - Issue no. 1 / 2021  
         
  Article:   IS LOVE IN THE AIR?.

Authors:  ERIKA KULCSÁR, BRIGITTA BOGYOR, MARIA DENISA CSIKI, EDINA TÖRÖK.
 
       
         
  Abstract:  
DOI: 10.24193/subbnegotia.2021.1.04

Published Online: 2021-03-30
Published Print: 2021-03-30
pp. 79-92

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ABSTRACT.
Love and romance have always been very popular in the history of mankind, as a result of which participation in romantic tourism is not new to tourists. The best known types are the wedding and honeymoon tourism. It is also a known fact that changes in the macro environment have a significant impact on tourism. Terrorist acts, particular speeches of a politician, the instability of the political environment, forms of governments can affect the number of tourists visiting a given country. Of course, the natural environment can also significantly influence the entrepreneurial spirit of tourists, not only in a negative but also in a positive way: disaster tourists travel specifically to places where there has already happened or may happen a natural disaster. However, a pandemic is a phenomenon which impact on tourism is a dramatic one. The aim of this paper is to answer the following questions: (1) can the demand for romantic tourism be perceived via advertising campaigns made during the pandemic? Furthermore, (2) what are the criteria of differentiation of the most popular four-star hotels for wedding venues or accommodation compared to their rivals? More specifically, what can create the added value of hotels?

Key words: destinations, wedding and honeymoon tourism, advertisements, hotels

JEL classification: M37, L83.
 
         
     
         
         
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