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    STUDIA NEGOTIA - Issue no. 1 / 2003  
         
  Article:   SINCROMARKETING IN SERVICES.

Authors:  Á. VORZSÁK, I. SZEGŐ.
 
       
         
  Abstract:  Sincromarketing in Services. The demand for services is fluctuating during the day, week, season or year. That is why the task of marketing is very difficult in this (tertiary) sector of activity. Through a better knowledge on demand and supply, through a right management of the relationship between them, a service provider company can easily identify its best strategic options.  
         
     
         
         
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