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    STUDIA NEGOTIA - Issue no. 1 / 2001  
         
  Article:   RELATIONSHIP MARKETING IN TERTIARY SPHERE.

Authors:  Á. VORZSÁK, N.D. PAINA, M.C. POP, N. GHERASIM, I. SZEGŐ.
 
       
         
  Abstract:  Relationship Marketing in Tertiary Sphere. Relationship marketing represents an basic strategically orientation, with an significant importance in services domain. Based on a large international literature, this article tries to clarify the concept, presenting three hypostasis and three basic directions in this field.  
         
     
         
         
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