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    STUDIA HISTORIA%20ARTIUM - Issue no. 1 / 2018  
         
  Article:   THE IMPERIAL PROPAGANDA AND MEDALISTICS. XVII-XVIII CENTURIES / PROPAGANDA IMPERIALĂ ȘI MEDALISTICA. SECOLELE XVII-XVIII.

Authors:  CLAUDIA M. BONȚA.
 
       
         
  Abstract:  The Imperial Propaganda and Medalistics. XVII-XVIII Centuries. The propaganda for official politics was an important issue. Literature and arts were used as propaganda means. Beyond the written word, the image succeeded in direct, strong transmission of the desired message. Thus art has become a very efficient propaganda tool. The propagandistic impact of the official painting caused the large numbers of medal issues dedicated to historical-celebrative themes by the House of Austria in the 17th – 18th Centuries.

Keywords: medal study, propaganda, 17th – 18th Centuries
 
         
     
         
         
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