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    STUDIA EUROPAEA - Issue no. 3 / 2006  
         
  Article:   COMMUNICATIONS, PUBLIC RELATIONS AND GENDER MAINSTREAMING IN THE EUROPEAN UNION / KOMMUNIKATION, ÖFFENTLICHKEITSARBEIT UND GENDER MAINSTREAMING IN DER EUROPÄISCHEN UNION.

Authors:  KEGYESNÉ SZEKERES ERIKA.
 
       
         
  Abstract:  Despite emergent linguistic problems, the popularization of the Gender concept, as well as the use of the Gender Mainstreaming term have an important relevance within the latest Communication and Public Relations campaign of the European Union. The article analyses the communication capability of the Gender Mainstreaming concept in various kinds of texts.  
         
     
         
         
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