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    STUDIA EUROPAEA - Issue no. 2 / 2009  
         
  Article:   A TALE OF TWO CLINTONS: MEDIA BIAS IN THE COVERAGE OF HILLARY CLINTON’S 2008 PRESIDENTIAL CAMPAIGN.

Authors:  RALUCA MOLDOVAN. 		 
       
         
  Abstract:  The 2008 presidential election will probably be remembered for many years to come in more ways than one: first of all, the battle for the Democratic nomination between the Illinois senator Barack Obama and the New York senator Hillary Clinton ha no parallel in recent history. The fact that the potential president of the United States could have been either a white woman or a black man inevitably raisd issues of class, race and gender, to name but a few. Under these unprecedented circumstances, it became evident that the press played a major role in providing the people (who showed up in great numbers to vote in the primaries and caucuses) with information about the two candidates. But, as it happens, media is never free of bias. The following article will attempt to show, by means of media content analysis, that the media bias in this particular case was more evident to the detriment of Hillary Clinton, which may have ultimately influenced the fact that she lost the Democratic nomination for president.

Keywords: Hillary Clinton; presidential elections; media bias; Barack Obama; media coverage. 		 
         
     
         
         
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