AMBIENTUM BIOETHICA BIOLOGIA CHEMIA DIGITALIA DRAMATICA EDUCATIO ARTIS GYMNAST. ENGINEERING EPHEMERIDES EUROPAEA GEOGRAPHIA GEOLOGIA HISTORIA HISTORIA ARTIUM INFORMATICA IURISPRUDENTIA MATHEMATICA MUSICA NEGOTIA OECONOMICA PHILOLOGIA PHILOSOPHIA PHYSICA POLITICA PSYCHOLOGIA-PAEDAGOGIA SOCIOLOGIA THEOLOGIA CATHOLICA THEOLOGIA CATHOLICA LATIN THEOLOGIA GR.-CATH. VARAD THEOLOGIA ORTHODOXA THEOLOGIA REF. TRANSYLVAN
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The STUDIA UNIVERSITATIS BABEŞ-BOLYAI issue article summary The summary of the selected article appears at the bottom of the page. In order to get back to the contents of the issue this article belongs to you have to access the link from the title. In order to see all the articles of the archive which have as author/co-author one of the authors mentioned below, you have to access the link from the author's name. |
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STUDIA EPHEMERIDES - Issue no. 2 / 2015 | |||||||
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TAGGING BEHAVIOUR IN TUTORIALS ON YOUTUBE: A CASE STUDY APPROACH. Authors: . |
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Abstract: This paper discusses the tagging techniques used by the owner of a popular YouTube channel that prides himself with creating tutorials in many domains. In the context of the rising self-help movement, it examines the relationships between these descriptive keywords, other fields that might help attract viewers, such as title or featured image, and the actual content of the videos. A corpus of over three hundred video materials was taken into consideration with this purpose. The study finds that when adding tags, the user visibly prefers certain parts of speech over others. Furthermore, tags, title and images are generally strongly correlated, but the content either lacks most of the terms mentioned in them or represents them by other means. Keywords: YouTube, tag, tutorial |
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