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    STUDIA EPHEMERIDES - Issue no. 2 / 2009  

  Abstract:  This paper aims to present the company Gericom, which was a market leader in Germany before 2004 when marketing only laptops. After changing the price-quality relationship, the company had to deal with a lot of problems. The year 2008 brought not only a new look, but also a new vision and mission into the company.

Keywords: image, brand, rebranding, quality
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