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    STUDIA EPHEMERIDES - Issue no. 1 / 2018  
         
  Article:   THE CHALLENGES OF TRANSMEDIA STORYTELLING IN PLOT 28 (2013). CHARACTERISTICS OF TRANSMEDIA STORYTELLING: A PERSONAL APPROACH.

Authors:  JAVIER HERNÁNDEZ RUÍZ. 		 
       
         
  Abstract:  In a communication era where the "narrative turn" is on the present, managed by storytelling and digital technology, the paper presents, briefly, the characteristics of the identity of transmedia storytelling, continuing with introduction and analysis of Plot 28, the first transmedia universe of Total Fiction format, a pioneer project in Spanish transmedia storytelling.

Keywords: transmedia, storytelling, PLOT28 		 
         
     
         
         
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