The STUDIA UNIVERSITATIS BABEŞ-BOLYAI issue article summary

The summary of the selected article appears at the bottom of the page. In order to get back to the contents of the issue this article belongs to you have to access the link from the title. In order to see all the articles of the archive which have as author/co-author one of the authors mentioned below, you have to access the link from the author's name.

Image of the Romanian National Opera in Cluj-Napoca among its Audiences. This paper seeks to explore the image of the Cluj-Napoca Romanian National Opera [Opera Naţională Română Cluj-Napoca (ONRCN)] among its audiences. This has been done by asking participants (members of the audience) to rate various characteristics on a Likert-type scale. Socio-demographic predictors of attribute ratings are also explored. The results and their interpretation reveal the strengths and weaknesses of the institution’s image and possibly explain why the institution is perceived the way it is by its audiences.

Keywords: image, audience, performing arts, opera