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AMBIENTUM BIOETHICA BIOLOGIA CHEMIA DIGITALIA DRAMATICA EDUCATIO ARTIS GYMNAST. ENGINEERING EPHEMERIDES EUROPAEA GEOGRAPHIA GEOLOGIA HISTORIA HISTORIA ARTIUM INFORMATICA IURISPRUDENTIA MATHEMATICA MUSICA NEGOTIA OECONOMICA PHILOLOGIA PHILOSOPHIA PHYSICA POLITICA PSYCHOLOGIA-PAEDAGOGIA SOCIOLOGIA THEOLOGIA CATHOLICA THEOLOGIA CATHOLICA LATIN THEOLOGIA GR.-CATH. VARAD THEOLOGIA ORTHODOXA THEOLOGIA REF. TRANSYLVAN
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The STUDIA UNIVERSITATIS BABEŞ-BOLYAI issue article summary The summary of the selected article appears at the bottom of the page. In order to get back to the contents of the issue this article belongs to you have to access the link from the title. In order to see all the articles of the archive which have as author/co-author one of the authors mentioned below, you have to access the link from the author's name. |
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STUDIA EPHEMERIDES - Issue no. 1 / 2008 | |||||||
Article: |
HOW FAR DO PUBLIC RELATIONS GO? WHY A COMMUNICATION CRISIS? / WIE WEIT GEHEN PUBLIC RELATIONS? WARUM KRISENKOMMUNIKATION?. Authors: MIRELA ABRUDAN. |
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Abstract: This article aims at underlining the permanent evolution of Public Relations. It also attempts to get a grasp on the different sectors of the PR industry as well as on the importance of considering each one for the successful management of an organization. If PR was initially understood as communication to the media and Event-PR, nowadays we should also consider sectors like Public Affairs, Investor Relations, Corporate Social Responsibility, Crises Communications. The second part of the article focuses on the Crises Communications as one of the fastest growing sectors in the PR. | |||||||
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