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    STUDIA EDUCATIO%20ARTIS%20GYMNASTICAE - Issue no. 1 / 2016  
         
  Article:   BEHAVIOR ANALYSIS OF SPORTING GOODS CONSUMERS.

Authors:  MARIA-DANIELA MACRA-OŞORHEAN.
 
       
         
  Abstract:  VIEW PDF: BEHAVIOR ANALYSIS OF SPORTING GOODS CONSUMERS

The actual aims of this paper is to study and analyze the consumer’s behavior regarding sports articles, which represent a relatively new area of studying all over the world and especially in our country. At the beginning of the sports products and services development, the countries and the organizations that were acting on this market and in these countries have noticed the necessity of applying the marketing elements and products, but also the studying of these ones in order to find out the consumer’s preferences, so that their business can develop, grow and lead to a worldwide evolution of this domain. This study wants to develop a sports marketing strategy, based on the previous support of studying and analysis of the sports articles, but also based on the needs of the customer of these products and the identification of the primarily elements that stand for the base of influencing the customer’s behavior when buying sports articles and products. Our objectives are the following: to identify the interest for sports products and articles inside the group; the preferences of the targeted group regarding the brand of sports products and articles-most wanted; the setting of the category from which most customers buy sports products and articles.

Key words: sporting goods, consumer, consumers behavior
 
         
     
         
         
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